This free webinar is offered by SSIR. Visit their website for full details and to register.

Nonprofits often appeal to donors’ compassion to inspire giving. In reality, individuals give for many other reasons, including giving for tax benefits, or because donors admire the social entrepreneur leading a particular organization. Others may choose to give to enhance their real or perceived social status—achieving immortality by having their name on a building—which has become a boon for hospitals, universities, libraries, and museums.

This program will be conducted as a lively, interactive session. You’re encouraged to ask the speakers questions during the webinar to explore the topic further. The speakers will answer some additional questions after the broadcast in the “Comment Box” at the bottom of this page. You are welcome to interact with them.

 Real-world Examples: 
Using compelling scientific research and case studies, panelists will discuss changes in the giving landscape and how organizations can meet changing audiences and motivations in a way that is both persuasive and productive.

Who Should Attend?
This SSIR Live! program is valuable for all nonprofit practitioners and those interested in donor motivations.  A blend of primary research and in-the-field case studies and best practices will be shared.