This event is hosted by AFP Monterey Bay Chapter. Visit their website for full details and to register.

Webinar and Discussion: Top 5 ways to Improve Your Monthly Donor Retention. Presented by Erica Waasdrop, President of A Direct Solution.

Participants will learn:

1. The difference between hard and soft cancels
2. Different tools and approaches to help you prevent lapsing monthly donors
3. The best approach to bring monthly donors back
4. How to thank and cultivate monthly donors to prevent them from ever canceling to begin with
5. Reviewing examples and case studies

The Association of Fundraising Professionals (AFP) represents nearly 28,000 members in more than 190 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. AFP Monterey Bay has earned the distinction of being a Ten Star Chapter honoring its accomplishments and efforts to further the professionalism of its members.