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Grow Your Individual Giving Through Masterful Copywriting
December 7, 2021 @ 10:00 am - 1:00 pm
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$49
This virtual training is offered by Candid and Thread Strategies.
About
Storytelling is one of the most important tools in an individual giving fundraiser’s toolkit. However, for as much time as fundraisers spend thinking about what stories to tell their donor community, they often don’t pay the same attention to how they’re telling it.
Learning to write for individual giving takes intention and practice. In this hands-on virtual workshop, you’ll learn how to take your storytelling skills to the next level by thinking like a true copywriter.
Additional information
With the evolving coronavirus (COVID-19) crisis, we know it’s a challenging time for everyone. To support your work and ensure our trainings are more accessible during this difficult time, we’re offering this program at an early-bird price of $49—half of the standard cost. The price increases to $99 on November 30, 2021.
Outcomes
- Understand how to integrate storytelling, writing to the donor’s values and identity, and fundraising into one piece of writing.
- Adjust your writing and formatting choices based on channel and intent.
- Think strategically about your narrative structure and information-sizing.
- Employ the key signatures of writing for individual giving.
- Revise and improve a piece of individual giving copywriting.
Intended audience
- Advanced
- Fundraising & development staff
- Marketing, communications, external affairs
