This webinar is offered by Association of Fundraising Professionals – AFP Monterey Bay Chapter. Visit their website for full details and to register.

Are you looking to find a way to improve your organization’s cash flow? Do you have a large number of small donors? Are you looking to improve your donor retention rates? Are you looking for ways to upgrade your donors to give more or to give more often?

We’ll walk you through the steps you need to take to build a monthly giving program:

• The fundamental needs – website, forms, back-end processing
• Set your strategy and target the right audiences
• Acquiring monthly donors
• Cultivation approaches
• Upgrading monthly donors to higher levels
• Retaining them to achieve all-time high donor retention levels