This three-part webinar series is offered by Idealware. Visit their website for full details or to participate on your own ($120).

Dates are May 14, May 21, May 28, June 4, 2019.
10:00 – 11:30 AM

By the end, you’ll know how to develop a successful integrated online communications practice for your organization, measure its success, and develop integrated campaigns to magnify your reach and activate stakeholders.

• Explore opportunities to strengthen your communications and expand your reach.
• Learn to evaluate and use mainstream and emerging communications platforms.
• Learn to use data to inform your decisions.
• Find out about social media advertising and search engine advertising.
• Learn how to schedule and manage your communications efficiently across multiple channels.
• Understand how to build an integrated online communications campaign focused on awareness-building, advocacy goals, or raising more money.
• Determine the metrics you need to optimize your efforts and measure success.

May 14: Evaluating and Optimizing Your Current Communications

Your organization sends out emails, updates social media, and thinks about its communications efforts, but are they working? In this session, we’ll help you step back from your everyday activities and assess what’s working and where opportunities still exist. By the end of this session, you’ll know how to develop strong SMART communications goals, identify existing and emerging communications platforms for your audiences and their interests, gather data to understand audience interests, and consider how your website optimizes your communications. Ahead of this session, please develop at least one SMART (specific, measurable, attainable, realistic, time-bound) communications goal.

May 21: Building Your Audience

One of the biggest challenges for a communications professional is building an audience—either for a new organization or a new product or service. In this session, we’ll focus on different methods for building an audience, including (but not limited to) inbound content, brand ambassadors, earned media, social media advertising, email nurturing campaigns, and the role of social media.

May 28: Executing Your Integrated Communications Strategy

Now that we’ve considered your target audience(s), which channels resonate, audience interest, and approaches to audience-building, let’s get our communications out the door! In this session, we’ll focus creating an integrated strategy and executing it, including coordinating messaging and content, A/B testing, audience segmentation, creating an editorial calendar, and managing your social media communications. You’ll leave this session with the knowledge to develop a comprehensive, segmented editorial calendar that works for your organization.

June 4: Measuring Your Communications and Addressing Roadblocks

Ready to go beyond the everyday? Create a data-based communications practice through measurement and testing. In our final session, we’ll discuss how to measure the effectiveness of your integrated communications (and bring it back to SMART goals). We’ll look at what metrics matter and how to take a data-based approach—including how to build dashboards that show you what’s working and what isn’t. In the second part of the session, we’ll address common roadblocks faced by online communications practitioners, and paths to success around them.