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Making Social Media Work for Small Nonprofits

June 15, 2017 @ 12:30 pm - 3:30 pm


Workshop Overview

With limited time and resources, how can your small nonprofit make best use of social media to advance your work?  In this interactive workshop you will create a digital strategy for social media and then share it with the group.  Author and Master Trainer Beth Kanter will provide feedback about how to get the most impact.


Workshop Details

Beth Kanter
Making Social Media Work for Small Nonprofits

Thursday, June 15, 2017, 12:30 – 3:30 PM
Community Foundation for Monterey County
2354 Garden Road, Monterey 93940
$25 per person – bring your own lunch (beverages provided)

Networked Nonprofits and the people who lead them are taking advantage of social media’s ability to facilitate and expand their impact by connecting, building, and establishing trust with people in their networks. This way of operating goes beyond simply using tools like Facebook, Twitter, or Snapchat and requires a network mindset, where openness and authenticity are essential.

In this interactive workshop, participants will explore how they can embrace the best practices of a Networked Nonprofit, avoiding some of the pitfalls and challenges, and apply it to creating a digital strategy that is “right sized” for their ability to implement.

Learning Goals

  • Introduce concept of Networked Nonprofit
  • Develop a basic digital strategy for social media
  • Share best tips and practices for social media engagement, content, and champions


Beth Kanter is a well-established international leader in nonprofits’ use of networks, data, and learning.  Her first book “The Networked Nonprofit,” introduced the sector to a new way of thinking and operating in a connected world.  Her second book, “Measuring the Networked Nonprofit,” is a practical guide for using measurement and learning to achieve social impact.   She published her third book “Happy, Healthy Nonprofit:  Strategies for Impact without Burnout” in 2016.    She is the author of Beth’s Blog where she writes about networks, data, learning, training and facilitation techniques and self-care, one of the longest running and most popular nonprofit blogs.Twitter id: @kanter

Note: The organization you represent may qualify for one of these scholarships.

ACTION Council scholarships are offered to organizations supporting children & families who are at-risk, marginalized, or low-income.
First 5 Funded Partners: See the list of current agencies.
CLP Grantees are recipients of the Community Leadership Project Phase Two funding
Next Steps Grantees are recipients of the Next Steps for Small Nonprofits funding

Cancellation Policy:

Notice of cancellation must be received in writing (email or fax) by the Community Foundation at least two full working days prior to the workshop. Scholarship organizations must attend all parts of a multi-session series or they will be invoiced. In the case of a scholarship recipient no-show, the individual may be invoiced if written cancellation is not received within two working days.


June 15, 2017
12:30 pm - 3:30 pm
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Community Foundation for Monterey County
2354 Garden Road
Monterey, CA 93940


Center for Nonprofit Excellence