This event is hosted by AFP Monterey Bay Chapter. Visit their website for full details and to register. Free for AFP Members, $15 for Non-AFP members. Check in begins at 8:30am, webinar presentation begins at 9:00am, followed by a group discussion of the topics presented.

Webinar and discussion: Launching a Gift in Wills Program

Participants will learn:

1. General trends in legacy giving
2. Segmenting data to start building a pipeline
3. Moving supporters through a strategic pipeline

The Association of Fundraising Professionals (AFP) represents nearly 28,000 members in more than 190 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. AFP Monterey Bay has earned the distinction of being a Ten Star Chapter honoring its accomplishments and efforts to further the professionalism of its members.